In the digital-age we live in, a well-designed website is an important component for the success of your businesses online presence. But it can sometimes get confusing regarding which web design tactics will be the most effective when it comes to your company’s online success. Responsive website design offers companies a tool to keep ahead, but how is this technique used to benefit a business.
Responsive website design is a method used in building websites that provide the best viewing and interaction experience for those on mobile devices. In other words, it is a technique used to develop a website that can be easily viewed on any platform. This allows visitors to navigate the website on a computer, tablet or smartphone. Images, grids and formatting are specifically chosen to be flexible for adjustment on each of these platforms.
Visitors to a website are more likely to stick around if they do not have to work to get a website to look as it is intended to appear. Text, images and links like Facebook, Twitter, LinkedIn that adjust according to the device being used to view the website keep visitors navigating through the website instead of leaving out of frustration.
Benefits of Building a Responsive Website :
While a couple of years ago a business could succeed online without a responsive website design, that’s no longer the case. If you care about gaining online leads and you care about your website’s performance in Google’s organic search results and, perhaps even more importantly, you care about giving your customers a user-friendly experience on your website, you must also care about having a responsive website design. Here the top benefits of Responsive Website.
1. More Mobile Traffic :
Having a responsive website built for any mobile device will help to drive traffic to your website. Mobile users are more likely to use sites that are designed for mobile use instead of those that simply display a desktop version on mobile devices. Upgrading to a responsive website allows you to better meet mobile users’ needs and can positively impact traffic to your site.
2. Cost Effective :
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition’s website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
3. Increase sales and conversion rates :
Another benefit of responsive website design is that the user has an improved site experience as there is no need for redirection, use of standardised Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel. Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices. Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.
4. Increase your visibility in search engines :
Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site, with unified strategy and tactics across devices.
5. Save time and cost on mobile development :
A primary benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across a number of websites also increases your development, support and maintenance overhead. As styles are re-used and optimised by device standardised testing methodologies can also be used.
How does a Responsive website work..??
A responsive website determines the screen width on whichever device is being used and displays the website in a format that ‘fits’ the specific device. For years, businesses created a mobile website separate from their desktop websites, but the inconsistency and inefficiency of these websites are quickly becoming apparent in a growing, mobile-based market. Responsive design is the answer to that problem: one website, many platforms. It allows a consumer to experience the same website on any device comfortably.
Responsive website design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.
Work together with SMNext Patna and we will help you achieve your online marketing goals in your local business.