Grow your business with Facebook Marketing:
Facebook, a social networking website, has recently gained popularity as an online tool to help market businesses. Accessible via the Web or the latest generation of smart cell phones and PDAs, Facebook’s mission is to give people the power to share ideas and make the world more open and connected. Facebook Marketing is a great tool to use for growing your business, but only if you make use of all the benefits and possibilities it offers you. No one is born a Facebook Marketing expert, though, and the rules of the game are changing every day.
Nearly all consumers use the Web to search for local businesses – and most of them are on Facebook. The website is the biggest social networking platform in the world by far, with more than a billion active users. Meanwhile, the social media giant is steadily rolling out features to help users find small businesses, while helping small businesses connect with potential new customers. A good Facebook Marketing presence can help you engage your fans and grow your business. This maximizes the chances of your post being seen strictly by the people who are the most interested in your products and services. But with so many ways to promote your business on Facebook, it’s hard to know where to start.
#1 Interact with Other Pages:
In unity there is power, and in social media like Facebook Marketing we can find business partners. Pages can Like each other, and do a ‘share for a share’. Engaging in social sharing with partnering pages increases both your reputation and your reach across Facebook.
#2 Facebook Marketing Activity Helps Your SEO:
Search engines have started including public social media posts among the search results. For instance, if one of your potential clients is searching for ways to include chia seeds in their diet and your company page has a post on this subject, that post will appear among the search results. This means that you can:
- do both SEO and lead generation at the same time;
- build your reputation online;
- increase the visibility of the content you share;
- rank higher for long-tail keywords if you use them consistently in your Facebook posts.
#3 Create Valuable Content:
Unique and valuable content is the key to effective SEO and promotion for your business in the online world. Whenever you post something on Facebook, unless you extract text with copy/paste from your blog or newsletter, you create content. This is why it is important to share original content on Facebook, write each post individually and forget about the copy/paste function of your keyboard.
#4 Visuals are Your Friend:
You’ve probably heard that content is king. The same is also true with visuals (images, video) on Facebook. Photo type posts earn 53% more Likes, 104% more comments, and 84% more click-throughs than the average post. In addition, Facebook has a High Quality upload option for photos so that they can be seen at great quality in full screen. This way you can feature great graphics, banners and photos of your products and other marketing materials.
#5 Engage your followers:
Facebook Marketing are a great way to attract new followers, create engagement and generate more leads. You do not have to offer the most expensive product in your catalog as a prize, rather offer several prizes for a number of people. This sets your Facebook contests apart from others, because people feel that they have more chances to be a winner, rather than a ‘winner takes all’ contest.
#6 Widen Your Reach with Promoted Posts:
You’ve probably heard that Facebook Marketing has been decreasing the organic reach for pages, but don’t fret just yet. Facebook Marketing also gives you various budget-friendly tools to widen the reach of your best content. Promoted posts are a cost-effective way to push your content into the News Feed of your fans and the audience that is as similar to your fans as possible you’d be surprised how much engagement you can get.
Facebook is one of the most effective marketing weapons you can ever have. However, to succeed and flourish with this platform, you must be observant, up-to-date, and always be willing to learn. Start growing your business with the Facebook methods I shared with you today, learn more about Facebook Marketing, and continue to expand your business with strategies that are proven to work. Work with SMNext Patna, get to know more about the Social Media Marketing, Web Development. We are here to accomplish your marketing goals.